One big difference between the Internet and live bricks and mortar play is that players are constantly moving in and out of games. The accessibility of the Internet allows players to just sit down and play a few hands, a few minutes, or maybe just an hour. In a live game, you generally are playing with the same opponents for at least a few hours and maybe even up to seven or eight hours. This rarely occurs on the Internet. How does this affect strategy?
Your opponents will not have a very long time to evaluate your play. This means that you should play more straight forward and less deceptively than you would in a live game. One of the benefits of playing deceptively or trying a bluff is the advertising value you receive on future hands when your opponents think you are a loose wild player. A loose table image can help you earn more chips later when you hold strong hands that your opponents call because they think you might be bluffing.

On the Internet, you may not be sitting with the same opponents long enough to benefit from this image. Against regular opponents, you still need to mix up your play on the Internet, but overall, you should mix it up less than you would
in a live game. Against new opponents, the best strategy is to simply play a straightforward tight game without worrying too much about how your table image might affect future hands.